September 26, 2005
Volume 1, Issue 3 - September
Fire Your Boss and Hire Yourself
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.
Using this same method for each niche I have also keeps me focused and on target for where I am going and what comes first. I know it will do the same for you. As a public speaker, I also like to use the same exercise to create a one-line message for each workshop or engagement. This way the participants and I start from the same page. I like to say it provides the tree trunk that all the branches stem from.
This exercise is designed to be simple and achievable in 15 minutes. However, if this seems somewhat daunting, see if your beliefs are still in the clouds of wanting to deliver too much to too many to soon. If this is the case, there is a great book I recommend that will support you in narrowing down: Niche and Grow Rich, by Jennifer and Peter Sander. This book will support you understanding the market place you want to enter and in narrowing your thoughts.
Our product/service is ___________________________________
That provides ___________________________________________
Our product/service ______________________________________
Taking This Forward
Once you have completed this exercise, whether it is for your overall business theme or better yet a narrower one, you can move this information forward into all your marketing information.
Create a paragraph with this information, then edit and refine the
language so that it fits your customer¡¯s reading style.
This is especially important if your style is different. Each word you
use has an energy attached to it. This energy either detracts or attracts
About The Author
Catherine Franz is a Master Life and Business Coach, well-known international speaker and author, living in Northern Virginia. She lives and breathes attraction, prosperity and abundance. http://www.AbundanceCenter.com.
Starting a home based business is a common step for those looking to create more wealth or leave the daily grind of the rat race. Starting your own home-based business requires a great deal of planning to ensure that you are on the correct path to achieving your goals. Many businesses fail without adequate planning, and indeed a home-based business will do the same.
There are a few fundamental questions that you need to consider in starting your own home-based business.
These are some of the key things that need to be considered when starting
your own home-based business. The above points are often overlooked,
and planning stages rushed through when people are starting their own
home based business. By considering the above questions, your will have
clear indications on why you are starting your own home based business
and a reference guide should you run into any difficulties in starting
your own home based business.
About The Author
Alvin Narsey (http://www.parttimeincome.org)
LEVERAGE'S the Internet in starting his own home based business by employing
cutting edge AUTOMATION SYSTEMS and Resources which allows him to put
his business on AUTOPILOT. Take a F-R-E-E TOUR to learn how YOU can
achieve your dreams the same way. CLICK HERE FOR FREE TOUR!
Is Alvin From Melbourne Anyway?
To accomplish great things, we must not only act, but also
dream; not only plan, but also believe.
Find out if Starting Your Own Business is a move you are ready to make. Check out these fun quizzes.
Phone: (212) 987-6177
I would love to hear you comments and stories. Please email me at coach@4ThePerfectFit.com.
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